Shopping for Keywords
Part 1
I love shopping and if we look at keyword selection for our product/website as shopping
It will not be as tedious or overwhelming. Now the wonderful thing about keywords is that we are not married to them. We can adjust and change them over time as our products/website develops and peoples needs and desires change. Finding starter keywords are like buying a prom dress not a wedding dress. Yes, they are important but not forever after important. The most important thing is to shop and choose one that will suit you best right now. What else that is really wonderful about keywords is that we do not have to choose just one ;-). We get to choose a whole bunch. That should free us up without having the stress and pressure of finding just the one right keyword to describe our products/website. So let’s go shopping!
Part 2
Keywords are: Words or phases that customers type into Google, Yahoo, etc to find what they are looking for. Simple as that….Say we are at the Mall and we are looking for our Prom Dress we wouldn’t go into a sporting goods store or a toys store, no we would be looking at higher end stores and boutiques that would have a nice selection of dresses.
What are the words or phases that would describe your products/website?
-Take a minute and jot down words that you think describe your product/website. Use these when you start your keyword research.
Okay ladies let’s put on our comfy shoes, have a bottle of water and lets find that prom dress now! Have notebook and pen handy and have Microsoft Word open so you can copy/paste important information and Website URL’s. Bookmark any useful sites along the way.
Part 3
Google just developed a brand new keyword tool. The older version did not have a user amount attached to it. It just had a bar graph which was hard because we really need to know just how much people are looking for a particular products/website. There is a big difference between 100’s and 1000’s but you could not tell it with the bar graph.
We are looking for search words and phrases that are used over 1000 times a month.
https://adwords.google.com/select/KeywordToolExternal
or type “Google keyword tool” in the search box.
For an example, I will be creating from scratch a Decorative Painting Website. Just substitute my decorative painting descriptions and keywords with your product/website keywords.
At Google’s Keyword Tool I clicked “descriptive words or phases” and in the “Enter one keyword or phase” box I typed “decorative painting”.
I left use synonyms checked, filled out the scrambles letters and clicked the “Get Keyword Ideas” button and waited.
-Look over the results and go to the bottom of the keywords and there is a place to click how you would like to save your keywords. Choose ‘text,cvs,etc’ and save (we will be printing these all out later and while we sip our cup of tea we will be circling and choosing which keywords will work best for us.)
-Save the file using the keyword for example I saved this file as “Decorative Painting Keywords” in a new folder just for this website so it will be easy to find later on.
“decorative painting” had 27,000 searches in the month of June, great keyword. During the search we found another great keyword term “tole painting” which we would not have thought that people would be typing in. So we just went shopping and found another gorgeous unexpected gown at over 14,000 searches per month…not bad for a start.
(This is a little like the movie “27 Dresses” but for us having 27 fabulous dresses is a really good thing).
-Looking at search terms tells us a lot. Our new “Decorative Painting” website will sell painting packets/ downloadable teaching eBooks, supplies and more. These keywords will tell us what direction to develop our website, what keywords to use in our website description, meta tags, meta titles and more (will be describing meta tags and title later).
We are looking at the most used search terms for products and websites customers are looking are looking for the MOST.
What our “Decorative Painting Client” also does is “Faux painting” at 49,500 search for the month although she does not have any products online in that area. So we strongly suggest that she develops some. We know she also “paints furniture” and guess what 33,100 people were looking for “furniture painting”…the keyword “folk art” had a whopping 135,000 and these customer (notice I call them customers, because these people are the people who would buy our products or visit our site) We definitely have to incorporate “folk art” into our wording in description and high in our keyword list for our site. “Painting techniques” has 49,500 searches for the month of June which is almost a perfect description of what our website will do….This means we are on the right track. There is plenty of traffic looking for our product/website.
Our very specific product keyword is “decorative painting packets” which only has 260 searches for June and “painting packets” only has 590.
-So what did we learn? By taking the time to do the research we have learned what NOT to call our product because no one is looking for it. We have saved time, money and now we know what keywords our customers are using to find our kind of particular products. We have learned what keywords to build our new website on. This makes all the difference between a website that makes money and one that does not. We just spent about ½ an hour and what we have learned is immeasurable.
Our “SEO Pyramid” program (Coming Soon!) teaches that the base of the pyramid is a wide fat foundation for our website. By having proper keywords we ensure that our website will grow naturally have organic traffic. We will meet our customer’s needs and hopefully make a lot money. By taking the time to properly research your website & products best possible keywords and matching them to your customer’s searches your website will be healthy and grow steadily without herculean effort just some weekly maintenance.
June 30th, 2009 at 9:09 am
Hi, Thanks for article. Everytime like to read you.
Tania